We know that in today’s digital world, picture-perfect homes will ensure potential buyers spend longer on site looking at your home and engender more enquiries. As well, they mostly sell faster. While you might be tempted to save money by using your smartphone and a few décor props, this is a false economy. Professional real estate photography is as much a science as an art and your photographer works closely with your real estate agent to highlight the key selling features of your property for sale.
Three reasons to use a professional real estate photographer
1. You have seconds to get a buyer’s attention
When potential buyers view your listing online, the first images they see will have a significant impact on their decision to schedule a viewing. High-quality photos will capture a buyer’s attention, create a positive first impression and generate interest in your property.
2. Prime areas in your home are highlighted
A professional photographer looks at your home with a critical eye. They will work with your agent to choose which features of your home will be most important to buyers. For example, your home might have a pool, a walk-in wardrobe, a coffee station or an immaculate outdoor entertaining area. These are all features your agent will want to highlight in the property listing and they’ll want great photos to match.
3. You’ll have more photos to choose from
While some agents prefer to limit photos to try to get more people to an open home inspection, we know potential buyers like to see plenty of shots of the home. That means you’ll want photos of all the rooms including the bathrooms. When buyers don’t see photos of rooms, they assume there’s a problem and they’ll move on to the next online property.
Preparing your home for professional photography
Before the photographer arrives, it’s crucial to prepare so your home is seen in its best light. Decluttering is key ‒ a clean and uncluttered space appears more spacious and inviting. Remove personal items that might distract potential buyers and create a neutral, welcoming environment.
Consider rearranging furniture to create defined areas, such as a conversation pit or a cosy reading nook. Pay attention to the flow of the rooms and ensure they feel open and inviting. Remember to tidy up the exterior of your home, including the lawn, gardens and driveway. Kerb appeal is critical as most potential buyers will drive past a property before attending an open home. A well-maintained exterior creates a positive first impression.
Top tip: Take your own photos first
Before the professional photographer arrives, take your own photos of each room. This will allow you to see your home through the photographer’s lens and identify areas that might need improvement. Experiment with different angles and lighting to find the most flattering shots. You might find that moving certain furniture or accessories can enhance the overall aesthetic. Does the room still look cluttered? Does it look old-fashioned? Are you happy with the layout? You might need to redo a room a few times to get it right.
What is the value of a professional photographer?
A skilled professional photographer can transform your home into a virtual masterpiece. They have the expertise to highlight your property’s unique features, capture the ambience and create visually appealing images to entice potential buyers.
Professional photographers use high-quality equipment and techniques to ensure every detail is captured in the best possible light – even those awkward corners you never know what to do with. They can also take advantage of natural lighting and staging techniques to create a warm and inviting atmosphere.
By investing in professional photography, you’re increasing your chances of attracting more buyers and selling your home faster. A picture-perfect presentation can make all the difference in today’s competitive real estate market.
Thinking of selling or need selling advice in The Hills?
We have buyers looking for homes in Rouse Hill, Beaumont Hills, Box Hill, Kellyville, North Kellyville and Tallawong. As established real estate agents, we’re here to help. Get in touch today by calling us on 02 8883 0777.
